Need for Speed˸ World （formerly known as Need for Speed˸ World Online） is the 15th installment in the Need for Speed franchise‚ and was a free-to-play massively multiplayer online racing game that officially launched on July 27‚ 2010․［1］ The title's servers were shut down at 16˸00 （UTC） on July 14th‚ 2015 following an official announcement on April 15th‚ 2015․ The purchase of Speedboost and registration of new accounts were disabled following the announcement［2］‚ and a special End of the World event began soon after for the loyal fan base of the title to celebrate its five year long run․ It was the first MMORPG in the Need for Speed series since Motor City Online to be released exclusively for Windows-based PCs․ Players that purchased the starter pack before the game's full launch got to play the game a week before launch‚ received ＄20 worth of SpeedBoost and an exclusive style Mazda Mazdaspeed3․