Welcome to the Retreat World of the Virtual Marketing Center Münsterǃ The Marketing Center Münster‚ part of Münster University's School of Business ＆ Economics‚ is the birthplace of Marketing Science in Germany․ Today it is considered one of the world's leading scholarly think tanks with regard to market-oriented leadership issues․ The MCM hosts several chairs and institutes‚ including the eXperimental Reality Lab alias XRLab＠MCM․ Paraphrasing a widely known idiom‚ we know that All that work and no play makes professors and students dull boys （and girls）‚ and so we have created a retreat where everyone can spend time and relax between lectures․ Based on our very own experience‚ the retreat‚ with its highflying attractions‚ is also a good place to spend time even when there is no lecture scheduled ;） So enjoy your stay in Münster and make sure to also visit the additional worlds of the Virtual Marketing Center Münsterǃ